Urban Zen

I worked as Urban Zen's social media intern, to assist with content strategy, copywriting, website development research, and brand promotion. In my time with Urban Zen, my main role was to create fun and exciting content for all social media platforms that would help promote the brand's women's clothing line, philanthropic work, and therapy program. My work also included creating a blog post for the Urban Zen website, which discussed Donna Karan's ongoing work and journey, and the brands' ever-evolving philanthropical work around the world. I created weekly analytical reports, and competitive analysis with leading brands, to ensure we were on the cusp of all social media trends and the industry's best practices. In my time at Urban Zen, I was able to help increase brand following and engagement by over 500%.