The Architects Newspaper hired me as their Assistant Marketing Manager to help increase conference attendance, build our subscriber base, and secure brand partnerships for the company. At AN I was tasked with managing all social media accounts, copy-writing, community management, and promoting all conferences. As the head of social media, I was responsible for all budget allocation regarding campaigns and tracking and reporting ROI. I also worked alongside the graphic department to ensure we scheduled and delivered weekly e-blast to promote all our conferences. As part of the marketing team, I assisted in event coordination, by scouting and securing event space for cocktail parties and private dinners. I managed insertion orders for print and digital ads for the Architect’s Newspaper and it’s sister company AN Interior Magazine and ensured proper placement for print and web distribution.